Social media is now integrated into the fabric of our daily lives. We encounter it everywhere, in almost every part of our society and culture.  Everyone is talking about social media: Twitter, FaceBook, LinkedIn and many more.

What many small business owners are just beginning to realize is that today's social media can be leveraged to help their businesses attract and keep customers. The truth is that social media is a powerful new marketing force and as such the business that ignores it, does so at the risk of underachieving on the competitive landscape.

A free seminar/workshop to bring business owners up to speed is being held on Monday, February 14 from 9:00 am to 12:30 pm in Parsippany. The host is Set Focus (http://www.setfocus.com) at 4 Century Drive. Admission is free to all who confirm their intention to attend in advance.

Running the workshop will be a team of seasoned local professionals. Greg Stewart, founder of NexGen Management (http://www.nexgenmgt.com/) a business management consultancy, will teach the application of business strategy and planning to a social media marketing initiative. Bill Treloar, owner of Rank Magic (http://www.rankmagic.com/blog/) a search engine optimization (SEO) company that focuses on small businesses will teach Do It Yourself SEO.  Art Jones, owner of The Art of Inbound Marketing (http://www.theartofinboundmarketing.com/) a social media marketing company with a focus on helping clients join the online conversation, will teach how to create, implement, manage and measure Inbound Marketing campaigns.

Participants will learn how to enlist Social Media Marketing to meet their 2011 goals:
•    Brand Recognition                   
•    Brand Monitoring
•    Build Community   
•    Find New Customers
•    Generate Site Traffic
•    Obtain New Links To Your Site for SEO
•    Increased Search Engine Rankings

Leave the session armed with a solid understanding of how to get found online by your ideal prospects. Participants receive and complete during workshop a Inbound Marketing workbook that can be used to implement their own program.

To confirm attendance, business owners can visit EventBrite (http://journeytonewmedia.eventbrite.com) and indicate their intention to attend.